Name: The Source Caitlin Clark: The Future of Basketball
Brand: The Source
Price: 13.99 USD
Availability: InStock

When Caitlin Clark scored 41 points to help Iowa upset defending national champion and previously undefeated South Carolina in the 2023 Final Four, ESPN averaged 5.5 million viewers for the game. It was a record for a national semifinal. Iowa lost to LSU in the championship, but the game registered 9.9 million viewers. Another record. Eight months after the 2023 tournament, the NCAA announced a new media rights deal with ESPN for sports including women's basketball. The NCAA president said the deal pegged the worth of women's basketball at $65 million per year —10 times the value of the current contract that ends in 2024. Thank you, Caitlin Clark.

The Source Caitlin Clark: The Future of Basketball

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