Our Mission
Our mission is to sustainably produce the highest quality organic crackers and cracker products for the great people of Wisconsin and beyond. Our Story
Potters Crackers (and crisps!) are made by Potters Organics, LLC. Our Madison, WI-based company started as a spirited mother-son venture in 2006. Nancy Potter had previously owned the New Glarus Bakery (New Glarus, WI) for 25 years, and her son, Peter Potter Weber, was a University of Wisconsin food science graduate. The two were excited to see the Wisconsin specialty cheese industry exploding with exceptional cheeses but it seemed there were no deserving crackers available to accompany them. With a shared respect for good, quality food and the expertise to make their visions a reality, they resolved to make crackers that easily paired with and showcased the abundant flavors unique to Wisconsin. After multiple phases of expansion that brought new and exciting Potters Crackers products to homes, restaurants, and markets th...

Potter's Winter Wheat Crackers

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Potter's Winter Wheat Crackers

Get same-day delivery from stores you know and love.

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