Shipt vs Instacart
Which grocery delivery service is better? To help you decide which is best for you, here’s everything you need to know about membership and cost, store availability, features, and more.
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What’s the difference between Shipt and Instacart?

Membership and Cost
Shipt Annual Membership
The Shipt Annual Membership costs $99 per year. With the annual membership, you have access to unlimited same-day deliveries. All orders $35+ have no delivery fee – no surcharges, no hidden fees.
Plus, get access to exclusive members-only perks like Preferred Shoppers and exclusive deals and savings – all for only $0.27 per day. Talk about more bang for your buck!
Shipt Monthly Membership
Flexibility is essential! Get all of the same great perks of having an annual membership, with smaller, monthly payments. Cancel anytime.
*Free delivery applies to orders over $35. Orders with alcohol may incur a $7 alcohol fee. Shipt membership required for free delivery.
Get what you need delivered with Shipt.
Shipt works with tons of national favorites and local gems including Bed Bath & Beyond, Costco, CVS, Harris Teeter, HEB, Meijer, Office Depot, Petco, Sephora, Target, and so many more. That means you can get same-day day delivery on everything you love from home decor to top-tier beauty picks.
See which retailers are available in your area at shipt.com/cities.
Instacart also offers popular national and regional retailers throughout the country.
With Shipt, set your dietary preferences and customize your shopping experience with options as unique as you are. Choose from AHA Heart Healthy, Gluten-free, Low Sodium, No Added Sugar, Keto, Kosher, Vegan, Vegetarian, and many more.
Once you select your preference, you'll get suggestions for items that match. Your preferences will also be shared with your shopper as they shop so they can choose replacements that meet your needs - talk about shopping just like you would.
Shipt and Instacart both allow you to choose a new address so you can order travel essentials to your vacation spot, send your college student a care package, and so much more.
Get a last-minute lunch delivered to your office or a phone charger to your hotel. Whatever you need, wherever you are, we've got you covered.
As a Shipt member, you can add 5-star shoppers to your Preferred Shoppers† list so you're more likely to get the shoppers you know and trust for future orders. That means you can get a shopper who gets you, again and again. Score!
Here's how it works:
- After a stellar delivery, rate your shopper 5 stars.
- Then, you'll be prompted to add the shopper to your Preferred Shoppers list.
- Review and edit your Preferred Shoppers list at any time from your Account tab.
Disclaimer:
†Members-only feature.

With Shipt, choose between 4 substitution options:
- Contact Me - your shopper will contact you when they start shopping and send substitution options for you to choose from
- Do Not Substitute - your item will not be substituted
- Choose a Backup - you'll select which item you'd like to replace the original item with as you place your order
- Choose Substitute - your shopper will choose the best option for you
With Instacart, choose between 3 options:
- Find Best Match - Your shopper selects the best replacement.
- Pick Specific Replacement - You'll select your own replacement before check out.
- Don't Replace - You'll get a refund instead.
With both Shipt and Instacart, you can get your items in a 1-hour delivery window of your choice typically in as soon as 1 hour from the time you place your order. Now that's convenient.
Shipt has nearly 100K reviews, with an average rating of 4.9.
With Shipt, contact the Birmingham-based Customer Experience Team. They're available to help 24/7 through live chat, phone, email, or you can submit a report right in the app. No bots, just real people who are happy to help.
Instacart has 2.5 million reviews, with an average rating of 4.8.
If something goes wrong with your order, you can live chat with Instacart Care or use the app to submit an error ticket.
