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You got this. We can help.

LadderUp is an 8-week accelerator program that provides capital, e-commerce-focused technical assistance, and mentorship to help small businesses thrive in an evolving marketplace.

By applying to LadderUp, you agree to LadderUp Application Terms and Conditions and Shipt Privacy Notice.

Small businesses

Small businesses build thriving communities.

We believe in small businesses and their value to our communities. After all, Shipt was once a small business itself. And we understand the challenges they face, from changing technology to evolving consumer needs. That’s why Shipt LadderUp provides small businesses – especially those owned by individuals historically excluded from economic opportunity, including BIPOC and LGBTQ+ community members – with the financial support, access to e-commerce, and technical assistance they need to thrive.

Here’s what’s in store for you.

E-commerce technical assistance

E-commerce technical assistance

Learn about e-commerce customer service, systems that build efficiency, supply chain management, and online marketplaces and delivery.

Financial support

Financial support

Upon completion of the program, you’ll receive a one-time, $5,000 grant. If it makes sense for both you and Shipt, we’ll bring you onto the Shipt Marketplace as a retailer, allowing your customers access to online shopping and delivery services. We’ll even waive the delivery fee for the first six months.

Business and financial education

Business and financial education

Learn from industry experts how to build a strong financial foundation, acquire customers, manage inventory using the newest processes, and excel at digital marketing.



Learning doesn’t end in the classroom. Get answers to your questions from our industry experts during mentor office hours.

Need more information?

Learn more
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Here’s what it takes.

We’re looking for local retail businesses committed to serving their communities by providing quality goods and services. We invite interested companies that meet the following criteria to apply. Final selections will be made based on the potential for growth, your story, and eligibility.

  • You operate in one of these categories: Grocery/Beverage, Floral, Gifts, or Health & Beauty
  • You have a brick-and-mortar location in Birmingham, AL; Atlanta, GA; Houston, TX; Detroit, MI; or Washington, DC
  • You’ve been in business a minimum of two years
  • You’re a registered entity with an active business license and EIN Number
  • Your business is owned by someone 18 years or older

Dates to remember

Application deadline

Application deadline

Our first cohort will include ten small businesses. Applications are open from February 6 to March 6, 2023.

Program dates

Program dates

The 8-week program starts on May 16, 2023. Virtual classes will take place Tuesdays from 5 p.m. to 7 p.m. CDT.

Notification date

Notification date

Top applicants will participate in a brief interview, and we will notify all applicants of their status by April 2023.

“As a family-owned business, Lafayette Foods loves serving our community and we didn’t want to fall behind in these changing times. It’s important to us to offer good customer service, and we’re excited to now extend that customer service to include delivery for those who need it. We initially didn’t have the e-commerce knowledge or capabilities to get data about our products to a delivery marketplace like Shipt, but they gave us the support we needed.”

— Lance Atisha, owner of Lafayette Foods

Got questions? You’re not alone.

Where and when will classes take place?

Who should attend the courses?

Is participation in all classes required for successful completion?

What is the expected time commitment?

How many companies will be accepted?

When will companies receive the $5k stipend?

Will I be able to join Shipt's marketplace if desired?

Do you have to be an LGBTQ + or BIPOC-owned business to apply?

Do I have to have a website or currently sell products online to be eligible?

When will I be notified if I’m accepted into the program?

For more information or for questions regarding the program or application, email

Ready to upgrade your business?

If you're a retailer based in Birmingham, Detroit, Atlanta, Houston, or Washington, DC, we look forward to receiving your application.

By applying to LadderUp, you agree to LadderUp Application Terms and Conditions and Shipt Privacy Notice.

Apply now


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